By Cornel Sandvoss
Specialist soccer is without doubt one of the most well-liked tv 'genres' around the globe, attracting the help of thousands of enthusiasts, and the sponsorship of robust businesses. In A video game of 2 Halves, Sandvoss considers football's dating with tv, its hyperlinks with transnational capitalism, and the significance of soccer fandom in forming social and cultural identities world wide. He offers the phenomenon of soccer as a mirrored image postmodern tradition and globalization.Through a chain of case reports, established in ethnographic viewers study, Sandvoss explores the motivations and pleasures of soccer enthusiasts, the serious bond shaped among supporters and their golf equipment, the results of soccer intake on political discourse and citizenship, soccer as an element of cultural globalisation, and the pivotal position of soccer and tv in a postmodern cultural order.
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Additional resources for A Game of Two Halves: Football Fandom, Television and Globalisation
I feel my personality ﬁts in well with Chelsea somehow. Out of the London teams I feel that Chelsea ﬁts me most, more than Arsenal or Tottenham or any of the other teams. (Alexandra, Chelsea fan) I wasn’t born in a city or town. I grew up some 100 km from here, in Heinsberg. There I went through all phases of a football fan who hasn’t got a club in his own locality. First I collected football cards, wrote to clubs for signatures. In the beginning I also wanted other clubs to win, Bayern München, Borussia Mönchengladbach .
Yet the conﬂicting positions on gender roles in football fandom suggest – and this is where fandom departs from the normal processes of consumption as they are investigated by Bourdieu – that football fandom articulates more than structured social and cultural positions as part of a largely unconscious habitus. Football fandom articulates conscious aspects of the self: values and opinions, fantasies and self-reﬂections. In short, while the habitus articulates who we are, values, beliefs and self-reﬂection express who we think we are.
In the following account the editor of a Chelsea fanzine conﬁrms this observation: What made me a fan of Chelsea? I guess it was just the colours they play. I liked their strip, so I picked Chelsea at the beginning of the game. ’. And a lot of people have written in, ‘because they played in blue’. And a lot of others use idiosyncratic reasons, and fewer people than expected have been ticking because my mum and dad did. (James Edwards, editor of the Chelsea Independent, personal interview) Colour preferences are, of course, a coincidental personal preference.
A Game of Two Halves: Football Fandom, Television and Globalisation by Cornel Sandvoss